To do this, keep it easy to for readers to find things on your blog. Here are some examples.
1. Have an About Me page. If people stop to read your blog, they are probably going to want to read more about you. It's fun when you discover people who have similar interests as you.
2. Have a search box. It is SO frustrating when you read about something (an event, a product, etc) on someone's blog and you'd like to find that post again but there is no search box.
3. Post an archive of your blog posts somewhere. Ours is on the right hand side. If you missed last Friday's post (or even yesterdays post) you can quickly click on the link. If you know you want to reference a post from last month, you can click on that particular month and scroll through and search for the blog post you are looking for.
4. PLEASE keep the date on your blog posts. If I am new to your blog, I want to know how old your newest blog post is before I get invested. Is this a current post from this week? This month? Or is it from two years ago. Some I don't know because the date is not posted.
5. If you are a running blogger, it would be awesome if you had a link with all your race recaps listed. Yes, I know we could search for them (in your archives or through your search box), but having a page where they are all listed makes it nice for others to browse through and find races they are interested in.
Are you making things easy for your readers?